The article talked about the red flags companies and organizations should be aware of and the importance of a social media crisis plan. This article couldn't be more right! It is very important to have a plan for different kinds of crisis, although we can't always prepare for everything, we can sure try.
I found the following questions to be very helpful and important for a social media crisis situation (however, I changed them a little according to my understanding of them):
- Define what a social media crisis is. What does it mean to your company or organization?
- What are the red flags to look for when your company is under a social media attack?
- How are you currently monitoring for attacks, 24/7, for targeted key words, and those "red flags"?
- What risks are involved with the social media/online marketing strategies your company/organization uses?
- How should you respond to each risk/scenario?
- Who, within your organization, is assigned to respond to negative comments and/or potential risks online?
- What is the current sentiment about your brand online?
- What do your customers and fans expect of you in a crisis and are you prepared to meet those expectations?
I think these questions are very important when you are thinking of your brand and how you handle your online communication/marketing.
After reading the article, I thought of some of my previous public relations experiences and how all of these questions tie into each crisis in public relations--but since social media is on the rise, ESPECIALLY that.
What do you guys think of these questions? Do you think they are helpful?
