Measurement Is Not NOT An Option

Last week, our class went over more of Katie Paine's book that we have been covering for a while--and one topic we talked about (which seems to come up weekly) was measurement. 

One piece of advice that I found funny and very true was "Measurement is not not an option." Although the wording could probably be better for that, I think this is quite the quote for social media. 

Measurement is so very important when it comes to social media because you need to measure how successful you are reaching your target audiences as well as engagement with others (are we making progress?). 

Metrics was something we discussed briefly and I think this is one of the most important things to focus on when measuring your success in social media. 

For those who don't know what metrics are, they monitor what kind of traffic you are attracting and how often. 

Examples of metrics: 

1. Google Analytics

2. Dashboards (Blogs will sometimes have dashboards and options where you can actually track how many views you get on any given day and how successful the time of posting is each day) 

3. SocialMention: Free tool that can help you find where brands are mentioning your company, blog, or social media 

Those are just three out of many that you could do to measure how often people are going to your given site. 

However, metrics isn't just the only form of measurement...

You have to check

• ROI (Return on Investment) 
• Conversation mentions 
• Target audiences you attract

Again, measurement is never NOT an option--so always be sure to measure how successful your site or company is doing with social media. Also, don't forget that you need to set goals so you can hit them by measuring what you need to do to hit maybe a certain number of views or attract a specific audience. 

So go ahead and check out the measurements on your blog! How are you doing?